1) A legal entity.
If you want to work with entities, you will need the organization 's own legal entity. The simplest form for you to be under 6% of emergency. It is easily calculated tax, a simple form in terms of design. It is unlikely that you will be able to make and submit a report for yourself, but it will not cost too much money such a small number of orders. Although, I would have thought, when and who will make these reports on an ongoing basis.
Another version of the work - is a customer employment in the state. This option is most appropriate for government agencies - they are paid under the contracts slowly and poorly, but the salary they pay the government makes the day. Moreover, it is one thing to conclude a contract for site development, the other - the payment of salaries of the system administrator, such as. A free bet is always there - to work for 3.8 thousand. rubles wanting a little bit.
2) Equipment.
Computer, Internet, printer, scanner, fax, phone. This is the bare minimum to complete the work.
3) Office.
You can work at home, would be able to create a work environment. After all, if your phone suddenly superklientu answer your grandmother - it will be a big embarrassment!.
4) Offer.
As the theater begins with a hanger and order - a proposal. If the rough, the orders come from two things - where to you and when you do find a customer. If you have no experience, there is an impressive portfolio, no recommendations - that the client can not come to you. Therefore it is necessary to form a decent sentence. To simplify your task, ring up the same office, introduce yourself to the representative of Company X, and ask to send a proposal by fax. Then collect and analyze this information - find weaknesses, examine pricing. Your first sentence is ridiculous and naive, but it should be. Otherwise, just not with what will work.
Do not promise that what you do not understand, because the proposal would call for. And if you start to swim - the result will not be. So feel free throws too much, make an issue of the strengths of the brighter - the proposal is ready.
5) Newsletter.
The most boring part of this work is to attract customers by mailing. As long as you do not earn customer base will have to deal with it. The main channel of delivery - fax. Backup - Email. But in any case must be preceded by sending a call. In detail, I painted this technique in previous articles, therefore, confine myself to the following scheme: a cold call offer, check the call for consideration of proposals sent, if there is interest - meeting. If there is interest - remove from the base, deferred interest ( interesting, but not now ) - re- transfer the call to a month in advance.
The result should be sending a number of meetings. Ideally, a good manager goes to the schedule: 3 days of calls, 2 days of meetings. T. e. 8.10 for 200-300 calls a week of meetings. If we continue the logical line, the meeting turns out to 8-10 from 1 to 5 orders.
6) Strategy.
At first, no strategy can not be, because you do not really know what they are capable. So calm about the potential forces and overrun errors. But later is better to choose a line that would best spend your resources. For example, you're like I am not very fond of active sales. Then it is best to enter into low-cost, but extended the contract to support and promote. Over time you type a number at the same time the current contracts that would be quite minimal efforts to attract new customers. If you are rushing from active work, but money is not so important, we can build on the work of finishing off large customers: shown in several large clients and begin methodically worked through. An attack on a customer takes a few months, but the amount of the contract is impressive. Clients do not require much simpler plans, they do often have difficulty understanding what to buy - so that they work less and less money too.
7) Discounts.
Discounts - evil. At the dumping business is not to build. Much more effective policy of reasonable pricing. Yes, the first circle of clients is not so great. But over time, dumping firms will leave the market, and you will be the harvest and collect in the form of their former clients.
8) Work.
Weakest point of any company. Mainly due to the fact that work alone - it's a lot of losses over time. For one person to work with 3-4 clients - a psychological ceiling. Then begin sequencing, and spacing. As a person who simultaneously leads to 20-30 clients, I can say that sometimes I have just do not care - paid or not, you just want to lie down and die from the load. And the performance is greatly reduced.
So you have to allocate time and energy among the other employees. It may be deleted, and staff. The main disadvantage of labor - its irresponsible. T. e. employee pohren your customer - you are his customer. And finally, if you do not fuck, that he does not. And if at this moment you fuck your customer, it turns out unbalanced sex that you have a little arrange. Yes, and it is better without sex. But there was nothing to be done. We'll have to look long and hard and the best assistants in the early stages of the maximum control of the workflow.
Another thing that you will encounter sooner or later. Syndrome ' creative personality '. Translated into ordinary language - a common raspizdyaystvo with a nice explanation. not treated. With this we can only accept. In large doses, for the flow of counter-.
R \u0026 D is very broad and is unlikely to fit in a few paragraphs. No errors here can not do much does not listen to advice. But one can not work. Only if a very limited number of clients.
9) Meeting.
At the meetings written tons of books. And no one there is no truth. And the truth is this: have your clients, your customers are not. Therefore, the result of the meeting will depend on how you meet the client. In the major companies have special negotiating managers who are learning the client prepare for each meeting. But if your stream - it is unrealistic, and unnecessary. Simply choose your style of behavior and dress and certainly those who bite on it - and that your. For example, I wear jeans and sweaters, rarely shave and take possession of the subject in the main. There is a fellow who owns the subject slightly, but it wears suits and has a gab. His other clients than I have. There is something in. There are, as a class, female clients - m. e. comrades who dealt with a bang Cute Girl. It happens, and vice versa. It has long been observed that female directors are working hard with managers, girls. They work much faster with the boys.
But again, you can work with any client. Plays a role, and competition. If you're the only one in the media any information and services, even a carrier bag of potato you are, you will still work. But until a ' proper ' rival.
10) Agreement.
Read the contract. In most cases, the agreement of a formal nature. When all is well between the client and the contractor, no one remembers the contract. As soon as a problem - there is an appeal to the points. So read that sign. And we need to have their discs at all sorts of occasions. If you are going to work long and successfully - to pay for a lawyer, that he has prepared you to perfect agreement, in m. h. and work with potential employees.
Of course, this is not all. But this is enough to push. Now touch the actual seo, which has not yet been a word.
Seo - a sector in which the client is very poorly understood. Therefore, competition is high enough. Have to compete not only with the companies, but also with students and udalenschikami. In addition, in this niche climb and firms that have an adjacent business: maintenance of office equipment, sale and installation of software, hardware stores, etc. Dr.. As a result, the company turns a mottled.
What a stand out? . As the client you are all the same because of ignorance of the specifics, who first ran, and apples that. Hence the territorial binding. Directly related to SEO, it does not, there are other factors play a role - the client does not understand the specifics and it is very necessary to communicate with you, look into your honest eyes. Consequently, it is necessary to meet him, and in another city does not run over.
Sometimes there are companies that tend the customer almost in the same office building. Or all of the clients have some other factor synthesis: common acquaintances, and a branch of T. Dr.. T. e. If you have a good pick in the top builders of websites, it is likely that the proportion of construction workers will eventually be a lot more companies from other areas.
It should be noted more for himself a moment, as the difference in how to develop Web sites or their promotion. Anyway, something will outweigh the. So, it's not just my opinion - the development of loss-making sites, regardless of the value of the site. It's like a trade in cars: a long, expensive chore, a lot of problems not directly related to the order, the production of multi-factorial. The overall trend in SEO - Development of a continuous transition to the promotion and hosting. The latter gives a constant income in cash and provides an opportunity to focus not on the lookout for new orders, and the work that will certainly increase your level as a specialist.
Portfolio. Portfolio determines your weight, as the firm to provide services. To earn it takes years. Your portfolio, I typed in my first customer - bombers. And I must say that the breakthrough came when able to enter into a contract with a major magazine. It was a 100% barter, but I've never regretted it - the site has enabled a level equal to talk to almost any customer. However, over the years, I moved to the recommendatory basis, but this is the next level of customer service when the demand for your services is not so important.
Should I deal with all this and more adverts on the net: glanders, and other ksapa. It is worth. This will give you the ability to monitor trends in the network to respond quickly to innovations of search engines. This is useful.
Hmm. Again, many dashed off. Next time, try a shorter. :).
